Preparem-se para ouvir esta expressão a toda a hora, daqui para a frente. Estamos no final de Novembro e o Natal vai começar a ser a desculpa ideal para adiar tomadas de decisão ou para querer apressar projectos e assuntos pendentes. Entretanto, mete-se o Natal. E depois o Ano Novo. Até meados de Janeiro vamos andar anestesiados because bolo rei e iguarias afins, (re)encontros com a família e os amigos. Vamos adiar dietas e adicionar coisas à lista de resoluções de ano novo.
Até lá, ou seja, enquanto não se mete o Natal, temos sugestões de leitura.
Instagram e anúncios, anúncios, anúncios
What exactly is it about our present moment that makes brandless-ness attractive to consumers and financiers alike? Is the seeming success of a company like Brandless a genuine sign of dissatisfaction with our overly-branded world, or just a cynical elaboration of a familiar logic?
E ainda: uma partilha da Lauren Hallden sobre aquele dia em que comprou um soutien desportivo e o instagram devolveu-lhe qualquer coisa como… isto.
Quem nos conhece melhor: a nossa mãe ou a tecnologia?
Tristan Harris, director do Center for Humane Technology e Yuval Noah Harari, historiador, juntaram-se à conversa com Nicholas Thompson. O resultado pode ser ouvido e lido na WIRED:
When you are 2 years old, your mother knows more about you than you know yourself. As you get older, you begin to understand things about your mind that even she doesn’t know. But then, says Yuval Noah Harari, another competitor joins the race: “You have this corporation or government running after you, and they are way past your mother, and they are at your back.” Amazon will soon know when you need lightbulbs right before they burn out. YouTube knows how to keep you staring at the screen long past when it’s in your interest to stop. An advertiser in the future might know your sexual preferences before they are clear to you. (And they’ll certainly know them before you’ve told your mother.)
Recently, I spoke with Harari, the author of three best-selling books, and Tristan Harris, who runs the Center for Humane Technology and who has played a substantial role in making “time well spent” perhaps the most-debated phrase in Silicon Valley in 2018. They are two of the smartest people in the world of tech, and each spoke eloquently about self-knowledge and how humans can make themselves harder to hack. As Harari said, “We are now facing not just a technological crisis but a philosophical crisis.”