Transmedia Idea
If on a screen in our hand or in one in front of us what we are consuming is always content – whether in written or visual form, such photography, video, animation or graphic information, amongst others. It is content that gives relevance and makes the media more attractive, taking us to create new communication strategies. This is how we define transmedia.
For more informations please send us an email or see some of the talks available on the subject.
Transmedia Approach
The contents are thought of taking into account an audience in a given context, not only to be an experience, but to involve it and to participate in it, enriching the information and the impact of the content on the masses.
Within these concepts we have developed many contents for game dynamics, used in internal communication, employee training, public awareness and behavioral and attitude change, knowing that content can live in any medium and without neglecting any available medium, whether analog or digital.
What is it that motivates content to be shared on social networks? Its relevance and quality.
What is indexed in search engines? Content.
Research, concept and writing
Behind each content strategy there is a creative process that goes through research and understanding of the subject matter. Only then does the concept, the synopsis and the content guide is developed.
Content adaptation and re-creation
Much of the content that is given as “dead” in one environment can be resurrected in another. This “new life” means, for the most part, a second way of communicating with our audience and new points of attraction for our channel or for our site.
Can a brochure or a press release be turned into an animation or infographic?
Can institutional video be reviewed and edited to accommodate new images and testimonials?
Yes, of course.
Bio-Content: a possibility or an approach?
In one hand, the idea of bio-content is an approach: already used in content strategy, as if this were already a possibility, even knowing that everything will have to be done without the “bio” factor so far.
On the other hand, we think it’s really a possibility not too far away. But what is bio-content anyway? These are ideas we like to share.
And if you’re available for a coffee and a debate, let us know!